How did the financial and economic crisis affect your social business activities so far?
It affects us in a positive way, because people feel that profit maximizing business is not the solution to our global challenges. The confidence people had in market mechanisms – in the free market with maximization of profit – has been damaged. It didn’t work out. In that context, when people are full of doubts and frustration, when you talk about social business, it suddenly makes sense to them. Yes, why not? Why do we always have to go for making money? Why can’t we do something like this so that we can balance out? We can strain ourselves in the profit making side, but at the same time use our talent and creativity in social business to solve the world’s problems.